Like it or not, you are the one who will be changing the culture in your business. What you want done differently is not going to happen without your attention. The more you act, the more you will encounter resistance.
We have to get product our the door; let’s worry about this later.
It’s not working fast enough.
It’s interfering with other processes.
Did you really want no one to notice that you are changing their world? Did you think they were going to like everything? And deep, deep, down: would you prefer to be ignored?
The painful part is there is no straight path to success. The simple news, however, is that the more you do, the more success you will have. Good ideas always win. Seth Godin is a prolific and insightful writer. Here are a couple of his earlier ideas on how to be an innovator. This is your opportunity to find some motivation and tactics to keep you moving forward.
Think SOFT INNOVATION. Soft innovations are those clever, insightful, useful small ideas that just about anyone can think up. Do enough of them and you and create a culture shift. A few years ago, Seth Godin wrote a book call, Free Prize Inside. While it sounds like a new Cracker Jack slogan, it is much, much more. If you want to offer a free prize to your customers, you have to get company support first. And companies resist change. So, become a soft innovator. Buy the book and read “Section 2, Selling the Idea.” These sixty pages will help you understand what is going on in the company and the role you can play. Godin introduces a conceptual tool, The Fulcrum of Innovation, which is the same across almost all organizations and helps you create a strategy of soft innovation. There are also 17 tactics to help you along the way. Seventeen is a lot of tactics. This is your manual of success.
Resists your Resistance. When pushed, your tendency is to hide. It’s okay. We all do it. There is a neurological reason for it happening. Right on top of your spinal cord is your basil ganglia, most commonly known as your lizard brain. Scientists estimate that it takes .07 seconds for our lizard brain to react when threatened. Unfortunately, the rest of our brain—the cognitive portion, takes longer to react. One of Seth Godin’s more recent books, Linchpin, looks at the lizard brain and how it controls our reactions. You became a change agent for a reason. Read the chapter in Linchpin about the resistance. You will understand why you want to crumble in the face of resistance; how you can easily undermine yourself; and what you can do to hold off those fears long enough for your rational brain to take over.
No one said change was easy. You are the champion for an idea that needs action. You don’t need to be a lone voice in the wilderness. Use resources like these from Seth Godin to unlock the coach inside you.