Every cause needs a champion; the person who leads the charge forward. Coaching initiatives are no different. Whether you are trying to build coaching into a sales team or a company environment, you need someone to support you. As a coach, you are passionate about what you do. However, you can’t be your own champion. You need someone on your side. What should you look for in your champion?
A Champion is your evangelist.
This person wants to champion the cause. They are the visionary; the advocate who sees a productive role of coaching in lots of places. Often your champion is the one who started it all for you. They see a role for coaching in their team and are the first one with a coach. While your evangelist loves you, they love coaching even more. Their passion about coaching is what will shift the culture.
A Champion feeds you.
Coaching is not a one size fits all proposition. You need insights into prospective coaching clients. You want to know what these clients want even before you talk with them. Do they want facts and results? Maybe they want someone to talk with weekly so they can measure their progress. Maybe they need someone to celebrate for them. As you get to know your prospects, you will start to understand how coaching can make a difference for them. This all starts with your champion. Your champion feeds you information. Your champion provides honest feedback about what’s working and what’s not. Your champion is your trusted adviser about the people around them.
A Champion builds your community.
In his or her own way, your champion is your banner carrier. I’ve identified four ways to celebrate coaching. Each of these methods needs a champion to spread the word. The champion creates a place that others want to join.
Who will be your champion? Identify and support the champion of your cause, and they will support you in ways that you can barely imagine.