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As coaches, how can we support our clients in creating a high performance culture? How do we support them in making it sustainable? (Note While this article is intended for larger companies, the methods discussed here can work with direct sales team or start-ups.)

Develop a coaching cultureAs coaches, how can we support our clients in creating a high performance culture?  How do we support them in making it sustainable?  (Note While this article is intended for larger companies, the methods discussed here can work with direct sales team or start-ups.)

Executives who benefit from coaching want make coaching sustainable across the company.  One common solution is to hire more coaches and hope that when enough employees have been through the process it starts to catch on and become cultural.  While that sometimes works, the results are often haphazard.  The results are not systematic.  Rather, they are person-specific.  They depend on the people who have received coaching being able to be coaches without any training, time, or encouragement.

A better approach to building a coaching culture is to treat it like any other initiative. Figure out what you want, build a program to provide it, and evaluate the results along the way. The key step is deciding WHAT you want the coaching program to accomplish so that you know how to build and evaluate it.

A good place to start looking for program goals is the International Coach Federation. Every year they host an annual competition in which the “ICF honors organizations who have demonstrated that professional coaching used as a leadership strategy can pay off greatly.” Since the applicants cover fields ranging from IBM to BC Housing Canada, the ICF has developed four selection criteria that universally work.  The four criteria are:

  • Effectiveness – How has the coaching initiative been effective in achieving the intended goals and purpose?
  • Impact – How has coaching improved the culture of the organization? What are the benefits?
  • Strategic Significance – How has the initiative addressed significant issues within or for the organization? (Examples include retention, employee satisfaction, customer satisfaction, and team development.)
  • ROI/ROE – What are the tangible results/the proven return on investment or return on expectations for the organization as a result of the coaching initiative?

Of course, criteria like these are always easier to say than develop. When you start with the goal in mind, the job does become easier.

What other criteria come to mind to evaluate a program designed to create a coaching culture?

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The First Step to Being a Coach

Student coaches coachingI’m sure it’s a common complaint among children that they are not treated right.  I remember protesting to my mother when I was a very young boy about “You never let me ___________ .  When are you going to treat me like a _________ .” (Fill in the blanks.  I said it a lot.)  Her answer was always the same.  “When you start acting like a ______ , I’ll start treating you like a __________ .”  That’s still great advice today.  I want to give that same advice to new coaches.  They want to know how to get started.  My answer is to act like one and the rest will follow.

You don’t need to fake being a coach.  You have some idea about what you need to do:

  • Ask curious questions
  • Ask open-ended questions
  • Let the client control the outcomes.
  • Listen with your whole heart
  • Ask about accountability for actions.

Nobody says that you have to do these activities well.  Just do them.  Put your heart into acting like a coach and then you will be one.  The key word is ACT.  ACT is the root word of ACTION.  DO something and the rest will follow.

I don’t just make this stuff up.  No matter how much you study coaching, train on coaching, write about coaching, or claim to be a coach, you are NOT a coach unless you actually coach.  The verb COACH is part of being a noun COACH.

The International Coach Federation has worldwide standards for the certification process.  To be an ICF Certified Coach, you must experience coaching.  The minimum amount of experience required is 100 hours.  To be a Master Coach requires 2,500 hours of documented experience.  For the ICF, learning requires doing.

The biggest challenge you face is the first step; the first little bit of acting like a coach. At Ultimate Coach University, we work to make that a positive experience from the very beginning.  You get to experience coaching at our three-day launch program.  As part of the process, you get immediate feedback from your client and from the faculty who are cheering you along.  By the time you leave your coaching launch workshop, you will have already started acting like a coach.

Are you interested in learning more about launching your coaching practice or building your company’s coaching culture?  We have Launch Workshops in Salt Lake City in March and Dallas in May.  You can read about what you get during the launch at the website or by sending an email to dana@ultimatecoachuniversity.  We’d love to unlock your coach.

 

 

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The Two Big Reasons for Accredited Coach Training

ACSTH_WEBAs the interest in coaching continues to grow at an accelerated pace, the number of coaching schools continues to proliferate.  Unfortunately, not all coaching schools are created equal.  When you look for a coach-training program, you should seek one that is accredited or seeking accreditation.  While accreditation is no guarantee of a quality program, it certainly increases the odds of finding a reputable program.  There are two strong reasons to look for an accredited program.

1.       Accredited coaching programs must meet standards.  ANYONE can open a coaching school.  There is no guarantee of quality to a coaching school.  On the other hand, an accredited program has to meet the standards set by a professional organization.  Ultimate Coach University offers Approved Coach Specific Training Hours, which is one level of accreditation from the International Coach Federation.  For ICF programs, the standards are pretty comprehensive:

  • The Director of Training for the coach-training program is required to meet the highest level of coaching certification (Master Certified Coach).
  • Faculty need to be credentialed, seeking a credential, or be delivering coaching for 50% of their time.
  • Classes are taught using approved methods such as live or live webinars.
  • ALL of the training material related to the courses (slides, handouts, recordings) need to be submitted as part of the application.

Put simply, there is an extra layer of security that non-accredited programs can’t offer.

2.       Programs without accreditation are trainer dependent. If you are looking at a program because of the trainers involved and you like what you see, then choose that program.  Realize, however, that you may not really be getting coach training. You will be getting that trainer’s vision of what coaching is.  Their vision may not match professional standards and may not teach you anything about the core competencies of coaching.

Ultimate Coach University has put in the time and work to receive accreditation from the ICF.  You can always check at the ICF website to see if the program is listed.  Click this link and then type in Ultimate Coach University as the training organization.  That listing is your guarantee that you will receive coach training that meets professional standards. When you graduate from the program, you can tell people that you have been trained as a coach because you have.  You will have been immersed in the International Coach Federation competencies in a program that meets their standards.

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