Posts Taged direct-sales-coach

Want to Add Coaching to Your Skill Set?

The next three-day intensive coaching launch is September 15-17, 2015 in Grapevine, Texas near the DFW Airport.

The easiest way to know what happens is to listen to three of our student describe the three days.

Whether your interest is in adding coaching skills to your leadership, taking your life in a new direction, or becoming a professional coach, this three-day dive into key topics will get you started as a coach. You’ll leave prepared to start coaching immediately.

This program is geared for coaches beginning their professional career and for those simply wanting to add coaching skills to their toolkit. Experienced coaches participate to refresh their knowledge base and to hone their skills. The program is approved for 16 hours of Continuing Coach Education Units (CCEU’s) with the International Coach Federation.

The program provides coaches with knowledge, skills, practice, and feedback on their coaching. The course will address specifics for running programs in person and virtually.

Participants leave the program with tools, resources, skills and practice in coaching, including:

  • An understanding of what coaching is, similarities and differences with counseling, training, mentoring, and facilitation
  • Core skills and competencies for masterful group coaching
  • Foundational principles: Learning styles, listening, asking curious powerful questions, and feedback
  • Creating Connection, Trust and Accountability
  • Exercises, Tools and Resources for Coaching
  • Working with, and engaging, different learning styles
  • Navigating Tricky Issues
  • Practice and feedback on your skills

The program includes:

  • 16 hours of training ( 15 Core Competency CCEU’s)
  • Online DiSC profile to assess your communication style
  • Experience as a coach and as a client (your first three sessions)
  • Your UCU Resource Workbook
  • Online Time Mastery profile and self-coaching application
  • Your copy of Coaching for Performance by Sir John Whitmore.
  • Your copy of The Power of TED* *The Empowerment Dynamic by David Emerald
  • New Client Welcome Forms
  • Sample Coaching Agreements
  • Small student/faculty ratio for personal attention
  • Student rates on coaching tools
  • An opportunity for you to get hands-on practice and feedback on your coaching skills

Venue: The host hotel is the SpringHill Suites, Dallas DFW Airport North/Grapevine, 2240 W. Grapevine Mills Circle Grapevine, TX 76051.  You can use this link to receive our special rate of $119 per night.

Space limited to 15 coaches.

Cost: $1250 (payable in four installments). Register with one or more colleagues and save 10% each.

Here’s what past participants have said about the program:

“This is the place to learn the skills needed for coaching.” – Diane Dieffenbach

“Completely changed my mindset on the way I view people and life.  I am a better person now.” – Megan Salmon

“DO IT!  Sooner than later ” – Darla Oehlman

“A must to take.” – Diane Engle

For more details on-line, look for the Ultimate Coach University program descriptions. We are the only ICF ACSTH program that has an emphasis in direct selling.

Contact Dana Phillips,, with questions.

Looking forward to having you join us!

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Post-Convention Coaching of Direct Sellers

Direct Selling Convention ChaosSummertime is convention time for direct selling leaders.  They get to see the fall product line and incentives, network with friends from across the country, recognize the best-of-the-best performers and attend the best training that their company can offer.  And they often return home with their heads spinning because they are not sure of what they want to do.  Here’s a baker’s dozen questions you might use to coach direct selling leaders if this is the case.

1. What’s got you excited?

2. How do you want to show up at the convention next year?

3. Which recognition let you say, “I can do that!”

4. How will the new _______________ fit into your goals?

5. What did you see that’s distracting you from your major business goals?

6. How are your emerging leaders handling the convention?

7. What can you get excited about?

8. What can you get your team excited about?

9. How will you say “no” to things that don’t fit?

10. How will you leverage the new tools?

11. What do you see for yourself?

12. What’s first?

13. What do you want?

I love the convention season.  My direct selling clients are so energized by it all that they can’t stop vibrating.  My job is to support them in pointing that energy where they want it to go.

What other questions come to your mind?

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Before You Coach: Reframe

Reframe before coachingWe have heard this from top leaders in party plan, network marketing, and direct selling.

“My team isn’t selling.”
“My team isn’t recruiting.”
“My team doesn’t get it.”

Many years ago, I was given some great advice.  Simple as it might seem, it has served me well as a leader.      She told me to always speak in the positive when I spoke about my team as a whole. 


First, she would question the paradigm behind the statement. “Everyone?” she would ask. “You can’t find one person who isn’t…”

Second, she had a wonderful way of reminding me that I was the one who brought most of them into the business.  It was not my responsibility to make them sell or recruit, but it was my responsibility to create and environment where they would want to succeed.

Then she would help me look at my own attitude.  She said every time I spoke of my team in the negative, I was tearing them down in my own mind.  She assured me that even if I never said those words to my team, they could sense my frustration.

Moreover, I was placing my intentions about my team as a whole in the wrong direction.  She taught me how to place my intentions about my team by reframing the way I saw them. 

Finally, she would remind me that I was the leader.  It was up to me to bring new, fresh, excited people to the team to keep things fresh. 

Think and speak of your team in the most positive way you can.  If there is someone who needs feedback, do it in private.  If there are challenges with performance, look first to your own personal business, then look to the individuals you may be able to influence.

While my mentor wasn’t coaching, I try to remember her advice when I am coaching sales leaders.  When we can support sales leaders to take off their self-made blinders, they have a completely new set of opportunities that weren’t available before.

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Why We Need More Direct Selling Coaches

Coaches supportPart of the great joy of training coaches is to see what happens to a client.  Recently I asked some clients to think about what they get out of coaching.  When you read their thoughts, it just might inspire to you to become a professional coach.  I am so glad I did.

COACHING SERVES THE WHOLE PERSON: Barb Braden, Legacy Executive Director. I have had a personal coach for the past 6 years.  While the original intent of getting a coach was for my Tupperware business and to help me be a better “Leader of Leaders”, the coaching experience has helped me in all aspects of my life.  Having a coach that is truly interested in my success not only as a business owner/leader but as a person gives me permission to explore all areas in my life.  This then leads me to a better understanding of how I work physically, mentally and emotionally allowing me to be much more proactive in my thinking and doing.  My coach keeps me honest with myself.

COACHING HELPS KEEP THE MAIN THING THE MAIN THINGDiane Nozik, Senior Executive Director.  Coaching has not only transformed both my personal business but also my organization with some fantastic spillover into even my personal relationships. This year, I promoted more leaders then I ever had before, closed more shows and submitted higher sales. Beyond that, it helped me focus on the truly important areas of my business and I learned how to let go of so many of the distractions that seemed to pop up and keep me from being truly productive. Working with my coach helps me address some of the uncomfortable parts of being a top producing direct seller so I’m more confident and can help my team be more confident. Plus, I’m now working more efficiently in my business and that has spilled over into more quality time with my family plus I have more to give to my team. The work I do with her is really the most important part of my work week.

COACHING BRINGS ACCOUNTABILITY: Sally Michael, Senior Executive Managing Partner.  Coaching has been an enormous step for me in my business. I have never run a large organization and coaching has helped keep me stay on track and keeps my business moving forward. I am a person who has a lot of energy and drive but can get sidetracked so much of the time. Coaching in three areas has been life changing for me:

  • calendar blocking or time management
  • accountability with my team and personal goals
  • processing decisions and sticking with them

Because I have accountability, I tend to not procrastinate as much and I am always looking at the steps I need to take to make my goals happen. I have realized through coaching that I can work smarter and not harder. I need to plan my work and not let my work plan me. I have more balance in life, my business and in my head because of my investment in myself.

How can we encourage more people to consider becoming a coach?

Please.  Take a moment and comment.  How has coaching helped you?


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Get a Coach: The First Key to Starting Your Coaching Culture

First steps to a coaching cultureFor a decade or more, coaching has almost been seen as a perk of the executive position in large corporations.  In the past few years, interesting is growing in developing coaching as a method of interaction and development at virtually all company levels in all sizes of companies.  More and more, businesses are working to build coaching into the DNA of their culture.  The initial steps don’t have to cost you an arm and a leg, but you do have to make a commitment.  While most philosophers will tell you that the first step is the most important one, the step you choose need to be the right one.  Here is one informed suggestion.

Get a Coach.  When I say, “get a coach,” I mean get a credentialed coach or one who received their coach training through an accredited program.  You want someone who has the knowledge to interact well with you in a coaching encounter.  You want a coach who has been trained by professionals.   At a recent leadership training program, Betty (the name is to protect the innocent) approached me to have a conversation around coaching.  She said, “I tried coaching once, and it didn’t
work.”  As we continued the discussion, it became very apparent to both of us what went wrong.  Betty’s friend persuaded her to start coaching with a friend of a friend who was just beginning their coaching business.  This coach had no professional training other than “he had been to several weekend retreats where they taught coaching.”  Furthermore, he started his coaching career because a lot of “people at his old job told him that he would be good at it.”  While a step of this kind can be successful, it is more often the wrong one.

As with any buying decision, don’t take it lightly.

  • Google a phrase like “find a coach” or “hire a coach.”  Then research it like you would buying a car.
  • Go to a website of a professional organization like the International Coach Federation.  Most of them will let you search for coaches with credentials.
  • Talk to the coach before you hire.  Go with your gut.  How does this coach make you feel?

Start your coaching culture by working with a coach.  You’ll learn from the inside of the experience how it works; what you feel, think and do.  By experiencing coaching, you know how to grow the culture that fits your company.

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COACHING: Isn’t that what Gym Teachers Do?

Liz Cooper comments on coachingI know coaching works.  If you are thinking about being a better coach or becoming a professional direct selling coach, read this short essay written by one of my awesome clients. Here is what Liz Cooper has to say:

Coaching…the word alone brings back memories of numerous laps around the track field in oppressive East Texas heat.  Nightmares of wind sprints in a basketball gym that smelled of polished wood floors and sweat.  Needless to say “coaching” is not something that I really ever considered again.  After all, athletics never really became my passion.  Don’t get me wrong, I always had great respect for my coaches and knew the results they wanted us to achieve. I just never imagined that I would pay someone to “coach” me in a business.

A year into my business I became a trainer for the company.  It was a joy to be able to train new partners and share my enthusiasm. Then it happened…I hit the wall.  My sales were not coming as easily and my sponsoring seemed to just dry up. What was I going to do?  Was I going to let this beat me once again? The answer was NO!  But how was I going to get over this wall?  I had heard about “coaching” but didn’t think it was for me…boy was I wrong.

I hired a coach and realized that “coaching” was just what I needed. She asked me numerous questions that made me examine my business and my work habits. I had fallen into negative thinking and it was affecting all aspects of my business and my personal life. I had convinced myself that I was not good at sponsoring.  She never told me I was doing anything wrong, but made me realize what was and was not working. Through her coaching, I learned that I THINK more than I DO. My follow-up skills, with regards to team building, needed work. When I did have a chat with someone about the business I was failing to make the close.  I wasn’t even extending an invitation to join my team. I needed to treat team building just like client appointments. It sounds so simple, but the mental shift has been so beneficial.

To succeed, I need to work with intention and a plan.  Planning really does lead to success! Writing it down and charting my actions gives me a true picture of my efforts. Being accountable to Dana made me realize that I was not being accountable to myself.  So what have been my results?  The past two months I have had my personal best for sales. Two of my team members who have been in business over a year have sponsored their first team members! Talking to more people about this business has started to come much more easily for me.  I have had two chats with potential team members who are considering the business and I have two chats scheduled for next week with potential team members.

My business is moving forward and gaining momentum in every area.  I am sharing what I have learned from coaching with my current team members and everyone is benefiting.

Hiring a coach was a great decision!  There was no oppressive East Texas heat or smelly gyms to endure.  My fear of side cramps and shin splits was all for nothing.  Dana coached me out of my own way and helped me realize that through my actions, more success is right around the corner.

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Direct Sales Coaching: Coaching Increases Productivity


Telling someone over and over what to do is not as effective with adults.  Adults learn more by internalizing: taking what they know, adding it to their experience, and planning their next move.

You can use coaching questions to let your team member explore her own approach to booking at a party.  You can ask her to think about the party.  What went well and what would she do differently.  Here are some questions that might come up in the conversation.

Here are some great questions I have heard our coaches use as the support their team members:

1.)       How many positive booking bids were given during the demonstration?

2.)       What was the Host Gift goal?

3.)       How did you ask each guest to book a party?

4.)       What did you say about the Hostess rewards?

5.)       How long was the party?

6.)       What was the best thing about your party?

7.)       What do you want to do about the people who ordered but did not attend?

8.)       What do you want to do about the people did not attend or order?

9.)       What do you use as incentives to booking?

10.)       What booking game did you play?

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Ten Tips for Selling Your Coaching Proposition

DSA2012_InspiringEntreprenuersLogoEarlier in May, Ultimate Coach University joined the Direct Selling Association as a supplier.  It seemed like a natural fit. One of UCU’s majors is coaching direct sales.  We thought it was time to go to the direct selling companies and let them know about us.

This week, the Direct Selling Association had their annual meeting and Dana Phillips and I had the opportunity to attend.  Here are some of the things we learned about going to the marketplace.

1. Ask experienced people for advice.  At an early reception, I had the chance to ask several people, “what do you know now you wished you had known your first year?” Their advice was invaluable.

2. Know your value proposition. Everybody knows the difference between training and coaching, right? How about the difference between mentoring and coaching?  It only took about two conversations before my head was working fast and furious to make a clear, quick distinction.

3. Be brief.  UCU does a lot of things.  Most people don’t care about anything except the piece that fits them.  The longer it takes to find out their itch, the less likely you will be the one to scratch it.

4.  Drop names.  Normally this is not a behavior I engage in.  Here, however, I was advised (see #1 above) to mention names.  It’s a great way to help people understand what you do.  This was a big AHA moment for me.  It was like a shorthand for telling an anecdote or a story.

5. Carry business cards and find a reason to use them.  Dana did this much better than I.  She would ask, “Do you read blogs?” (Who is going to say no?) When they answered yes, she gave them her card, took theirs, and wrote on the back, “blog” as she was telling them she would subscribe them to ours.  The process was simple, painless, and a first step beyond a convention conversation.

6. Start conversations. It’s to your benefit to start conversations.  Nothing happens until there is talk.

7. Ask more questions more than you tell. Be curious (just like a coach) and ask powerful questions (just like a coach).

8. Listen like a coach.  The better you understand and engage in good listening behaviors (paraphrase, summarize, restate, etc.) then the better you will be at finding out their need.

9. Take notes.  You will talk to a lot of people in a short time.  Your short-term memory is a weak system for keeping information sorted and available.

10.  Follow-up, follow-up, follow-up. We create a spreadsheet with names, contact information, next steps, and desired outcome.  Something will happen every day until to create business.

What did I forget?  If you’ve had an opportunity to talk to people about your business, what do you do to make sales happen?

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Coaching vs. Training in Direct Sales

Coaching momentIn the direct selling profession, we often hear that “facts tell and stories sell.”  Great trainers in direct selling recount stories of their success, failure, growth.  These autobiographical vignettes make presentations enjoyable and create a warm learning environment.

In coaching, where the agenda is set by the client, when if ever, are these autobiographical stories appropriate?

As a coach, I am to “be the mirror,” “create the space for my client,” “stay in their world,” so should I avoid talking about myself?  Should I hesitate before telling something similar I went through?


Avoid the autobiographical references. Don’t color the water with your story even if it seems to fit. Stay away from what you did, what you have done, how you would have done it.

Whoa!  That is hard to do when you switch from trainer to coach.  Trainers are so used to telling things that will engage their audience that it is almost second nature to find a personal story to share.

Is there ever a time to share an autobiographical reference?


I think if it is in the client’s benefit and the story can help the client get clarity it may be appropriate.

When do you think it is appropriate to share a personal example or story?

I welcome your comments, thoughts.


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How to Start Coaching Someone

Whether you are a direct seller coaching a down line member or a professional coach signing a new client contract, beginning a coaching relationship with clear expectations is important.

Creating a specific  time, calling procedure, setting a length for each session are essential logistic pieces to establish.  When you are contracting, the number of coaching sessions is an obvious part of the agreement.  I strongly recommend that if you are coaching your down line leader, you create a beginning and an end to the coaching agreement as well.

You might say, “Let’s begin this Monday and go for 12 weeks (or whatever time you choose).  We can assess the value for you at that time.” By setting a beginning and ending time the coaching part of your relationship is a bit more formal.  We have found that there are less “missed calls” or “I can’t meet today” with there is a finite length of time.  In essence the team member you are coaching takes it more seriously than just “I will talk to you each week.”

In the same manner, establishing a specific time for the call puts boundaries that take the coaching relationship to a structured agreement.

Lots of coaches use a Coach Prep Sheet for each session.  In the DSWA audio series coming out this fall, there is a great example of a Coach Prep Sheet in the accompanying workbook that direct sellers can use to help their team member gain more clarity about the call.

Personally, I keep notes on the person I am coaching, write down their action steps for the week and then email them to the person so they are talking points for the next call. That way the person I am coaching is always moving toward their bigger goal.

Whatever you do, make sure that you are creating a safe, defined space for the person you are coaching to set their own goals, create their action plans, and honor their time with you.

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