Delegate, Delegate, Delegate!

Coaching delegationDelegation is one of those topics that frequently comes up in coaching. Since time is a limited resources, coaching clients need to clear some bandwidth to make changes and that usually involves delegating.

At the ICF Convention in Cleveland, I met Kristi Pavlik, Chief Visionary Officer at Adonai Business Solutions, who helps entrepreneurs navigate their business journeys to success.She has been teaching entrepreneurs and small business owners how to transform big ideas into business models that support profit and growth. Active in the business management field for over 20 years, Kristi is a skilled professional who helps entrepreneurs from beginners to business leaders “get out of their own way”. Clients who work with Kristi are amazed at how she can help their business move forward. She can help launch a new business, grow an established business, or explore uncharted territory with industry leaders. Business owners are thrilled at the results on a business and personal level.

Kristi is an expert on delegation, and she volunteered to write a couple of articles on delegation for us.  You can contact Kristi at  Her website will provide more details on how she works. Here are some of Kristi’s insights on the art of delegation.

Delegate, Delegate, Delegate!

The art of delegation is important in a heart-based business like coaching and speaking. Many of us even urge our clients to learn to delegate, but we hesitate to put into practice in our own business. Why do we run from it? In a business we built on a passion for helping others, we get trapped in the idea that we should do it all ourselves. Intellectually, we know better: Assigning tasks and giving ownership of those tasks to trusted associates is one of the wisest and most effective things we can do as a business owner.

The basic rule of delegation is simple: If the task something you love to do, that you’re skilled at doing, or that builds your business and spreads your message, you should do it. If it isn’t, delegate it!

This task is essential to my business, so why delegate it? The truth is, every business owner is different, with their own skills and preferences and they don’t do it all. Think about it: Tony Robbins does not do his own filing, and you know Seth Godin answer every email himself! It doesn’t matter if it’s a basic business task, or a crucial task like scheduling or travel booking, if it pulls you away from speaking, writing, or designing your next workshop? Delegate it. There’s no award for heroics in business! Forcing yourself to do tasks you dislike or that don’t suit your skills doesn’t win a prize. In fact, someone who struggles with or dislikes a task takes longer to do it and makes more errors. Forcing yourself to do them is a waste of time, energy, and money. Delegate to someone who has expertise and finds enjoyment in those tasks you dread, and focus your energy on changing lives.

I should be able to do it all. This one is just isn’t true! Are you trying to play superhero because you’re afraid clients will doubt your expertise if you need help in your business? Becoming overworked and overtired doesn’t make you look like SuperCoach, you just look overwhelmed! Do you wade through hundreds of emails or phone calls each day only to find that your whole morning evaporated and you are struggle to find time for your heart-based work? Are basic office tasks getting in the way of  the work you feel so passionately about? You really do need to delegate basic tasks like data entry, phone calls, email, calendars, and even travel arrangements and research. Be honest about your coaching or speaking business and what tasks only you can do, and build your job description around those tasks. You’ll be amazed how far you can spread your message and how many lives you can change when every task you do is important to your role as speaker, coach, and mentor!

The art of delegation in the honest evaluation of every task you do. Should this really be your task? If not, delegate. You are the CEO and a Speaker or Coach, and created your business from a passion for making a difference. You are needed to do executive level business tasks to steer and grow your business, and to spend the majority of your time and energy spreading your message and changing lives for the better. Focus on the tasks that only you can do, and find good associates to accomplish the day-to-day tasks that keep your business organized, updated, and running smoothly. Delegation at its heart is pretty simple: Your company needs you to write, design, and speak your life-changing messages, so delegate those office tasks and put your full energy into changing the world!

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Neil Phillips

I'm one of the lucky people who gets up every day loving what he does. I coach. I get to support people who want to take control of their future happiness and livelihood. I help them get the best out of what they have.

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