Prior to the 90’s, most coaching was remedial. Coaching’s purpose was to correct problems and it was often the last resort before firing. In the 90’s, coaching shifted to a positive; it gets the best out of people and creates a strong community at the same time. If you want to build coaching into your culture, you have to find ways to make it public and to celebrate it as a part of your team’s atmosphere. Unless you find ways to celebrate coaching, it won’t grow. Here are four ways to celebrate coaching that are sure to get your team excited about the opportunity that coaching brings to their life.
Let them talk. As a coach, part of your commitment is to maintain the confidentiality of your clients. On the other hand, your clients don’t have to maintain confidentiality. In fact, you should be excited when they want to tell others about it. That’s “Word of Mouth” marketing at its best. Your team members want to let others know about the great things happening, their struggles, and you. This is a great way to build team support for coaching. An additional side benefit is that the results are often more dramatic. Just think about it this way: If you were to start a diet and never tell anyone, you wouldn’t last very long. However, if you start a diet and make it public, your commitment level jumps and you increase the likelihood of your success.
Wouldn’t you want people to talk about being coached when it increases their chances of success?
Make Coaching Public Knowledge. You and the people who you coach are not secret agents. You don’t have to hide your behavior, only meeting in secret places after dark. Before you start coaching, talk with your client about casual public communication about coaching that you will be having. You want your client comfortable with letting people know she is being coached. You won’t talk about what happens during the coaching but will make public the fact that coaching is occurring. You now have permission to say things in public like:
- How about we go to Starbucks for our coaching today?
- I have to cut this short so I can make my appointment to coach Beth.
- I am so excited about today. I have lots of coaching calls scheduled.
Statements like these are an invitation to converse. And you can talk about the role coaching is having in building your business and your team.
Solicit Testimonials. Ask your clients to send you something in writing. They will say nicer and more powerful things about coaching than you ever could. Want to read some? Dana Phillips asked several people to send her a brief note about what coaching has meant for them. The results are powerful testimonials. Sometimes you can even videotape quick statements and put them together.
Brag about Your Clients. When you focus on the Four Guidelines for Building a Culture, you will start to see a lot of traction. Let the culture speak for itself. You can talk about the successes in the culture and those accomplishments will solidify the future of coaching as part of your team’s DNA. A great example of this is the way that Lyn Christian shares the successes of her salon coaching in the Paul Mitchell School and with the Progressions Salon.
You will know that you are on the right course with your celebrations when people start requesting coaching.
Thank you for reading about ways to celebrate coaching and extend it into your culture.
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